Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2022 SILVER

Say Goodbye to Wealth A0

How HSBC transformed into a relationship guru through KOLs strategy.  Ditching the conventional ‘bank talk’ and traditional advertising, HSBC invited KOLs to talk about a topic that hit closer to youth’s hearts – first romance. With Keung To, HK’s most famous “noob” in romance and in wealth as the lead, along with the social influences of other celebrity KOLs, financial expert KOLs, and grassroots KOLs the campaign stimulated massive engagement with targets. By associating banking with romance via our KOL strategy, HSBC made talking about wealth more approachable and relatable.

Brand: HSBC One
Client: HSBC (Hong Kong)
Agency: Wunderman Thompson Hong Kong
Language: English

2022 SILVER

5G Heroes - The Comeback

stc kept investing until it dominated the 4G era. But with the game-changing upgrade to 5G, rivals demanded a rematch. So, how can stc prevail and win the broadband war again? Thanks to our 5G Superheroes! We called on our five most popular 4G characters

Brand: stc
Client: STC
Agency: Wunderman Thompson Riyadh
Language: English

2022 SILVER

Salon@Home

We had to establish the professional credentials of TRESemme and build it as a premium brand for women looking for salon quality hair. Our TG: professionally ambitious TRESetters take their fashion inspirations very seriously, they follow specific influencers when curating their own style. Salon@Home equipped and inspired girls in achieving salon quality hair at home so they can confidently make their presence count. Did this by leveraging digital influencers and a professional hair expert to curate contextually relevant hair tutorial webisodes to bring salon@home to TRESetters

Brand: TRESemme
Client: Unilever Pakistan Limited
Agency: Team Reactivate Pvt. Ltd
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy