Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2023 BRONZE

Reverse Mode: Reversing Injustice & Rediscovering an Icon

To build relevance with the critical Gen-Z audience, Champion needed to authentically connect with their values. We know they value equity and inclusion, and create today’s pop culture together with their favorite influencers on social media. So we partnered with Jalaiah Harmon, the creator of TikTok’s massively viral #RenegadeChallenge, to build relevance for Reverse Weave, while tackling an issue Gen-Z cared deeply about: injustice for Black creators on TikTok. With a tiny budget, the campaign broke into youth culture, improved sales +89%, and cut costs/online shopping sessions -70%.

Brand: Champion
Client: HanesBrands, Inc.
Agency: Energy BBDO
Language: English

2023 BRONZE

Warzone in Paradise

Call of Duty: Warzone’s newest update would take the game into WWII, an era modern gamers perceive as slow and unexciting. Rather than focus on the era, we brought the game’s setting, tropical island Caldera, to life in an explosive way. As over 50% of our audience follow travel influencers, we “invited” them to visit Caldera, where we transformed their beautiful island footage into a glimpse of the chaotic fun gamers should expect from Warzone. This influencer activation generated 15.3 million earned media impressions with no media budget.

Brand: Call of Duty: Warzone
Client: Activision
Agency: 72andSunny Los Angeles
Language: English

2022 GRAND

Timbiebs

With a downturn in QSR business due to COVID, Tim Hortons needed to reconnect with younger audiences to drive positive brand sentiment and increase sales. We partnered up with Canadian icon and Tims lover Justin Bieber to co-create the most memorable new product in recent Canadian history - Timbiebs. Timbiebs took Canada by storm. Our collab got covered by news broadcasts and articles from the likes of Hypebeast, The New York Times, Billboard, Fast Company, Buzzfeed, and even inspired other Canadian icons to publicly ask for collabs of their own.

Brand: Timbiebs
Client: Tim Hortons
Agency: GUT Toronto
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy