AGENCY
Bensimon Byrne / Narrative / OneMethod *Lead Agency
Jill Engelman, Group Account Director
Joseph Bonnici, Creative Director / Partner
Ashley Belfast, Project Manager
Dan Strasser, Creative Director
Thomas Shadoff, Media Director
Darra Naiman, Media Supervisor
Gints Bruveris, ACD / Art Director
David Mueller, ACD / Copywriter
Carly Ouellette, Art Director
Aurora Stewart de Peña, Strategist
Narrative
Laura Serra, Creative Director
Meredith Klapowich, Creative Director
Lauren Baswick, Account Director
Katherine Flores, Creative Consultant
Tory Nash, Consultant
Yolonda Abrahams, Account Manager
Holly McDonald, Event Manager
OneMethod
Daniella Perruccio, Director of Social Media
Courtney Dionne, Social Strategist
SUMMARY
HIV isn’t the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread. As a world-leader in HIV/AIDS care, Casey House wanted to challenge this ignorance with truth and compassion.
We found 50% of Canadians wouldn’t knowingly accept food from someone who is HIV positive. To challenge this stigma, we launched the first-ever eatery where all the chefs were HIV+: June’s.
515 earned stories; one billion earned media impressions; $35k budget; educated 730,000 Canadians; documentary picked up by HBO; $120,000 in donations.
