Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2021 BRONZE

#DistanceDance

In March 2020, the world faced the rapid spread of Covid-19. Everyone needed to do their part, but there was one generation that wasn’t: Gen-Z. P&G believes in being a force for good, and so when the Governor of Ohio called, P&G immediately stepped forward. The #distancedance challenge was born, and a cultural phenomenon ensued. 17.7BN views of the hashtag and 4.2m consumer-generated videos later, what started with one call turned into a widely impactful campaign that positively changed the way Gen-Z thought, and most importantly behaved, during the pandemic.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Grey
Language: English

2021 BRONZE

Driving Record Ratings By Colliding Gamers & NASCAR Drivers

How do you inspire a young audience who doesn’t watch linear television to watch a NASCAR race when they have endless entertainment options to choose from? Make the sport relatable by channeling one of their biggest passions: gaming. Fox Sports and NASCAR paired two of NASCAR’s rising stars with two kindred spirits from the gaming world to convince a younger audience that racing was a sport worthy of their time and attention. The campaign lead to an 9x increase in ratings among our young viewer target from 2019 to 2020.

Brand: Fox Sports + NASCAR
Client: FOX Sports
Agency: Mediahub
Language: English

2020 GOLD

SickKids VS - Crews

The Vs campaign was introduced to help SickKids Hospital with the largest healthcare fundraising initiative in Canadian history–raising $1.3 billion needed to build a completely new SickKids. And it’s a fight we are winning; the campaign has been incredibly successful to date. Yet somewhat ironically, this success also now meant Vs had to evolve for us to keep winning. This case demonstrates how a move from mass to micro targeting at scale allowed us to reach new audiences, motivating them to join SickKids’ fight and keep breaking fund-raising records.

Brand: SickKids Foundation
Client: SickKids Foundation
Agency: Cossette
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy