Influencer Marketing
Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
FILTER BY:
PROGRAM
2011 SILVER
Kimberly-Clark "Break the Cycle"
Did you know 7 out of 10 girls are more comfortable saying penis than vagina? The U by Kotex* campaign set out to change this kind of awkwardness that girls face about their bodies and periods. We broke through to teenage girls with honesty and humor sparking a healthier conversation with them on our social channels - a category first. All 2.3 million YouTube views, 2 million+ site visits and 110 million social channel impressions helped change the discussion around periods and vaginal care, while exceeding our expectations by 100%.
Brand:
U by Kotex
Client:
Kimberly-Clark Corporation
Agency:
Organic, Inc.
Language:
English
2011 BRONZE
VAPOR X:60 Stick
Bauer was sold by Nike and lost the marketing power of the Swoosh. Our challenge was to reignite players around the Bauer brand and take the ice with our first non-Nike Bauer stick. We turned to one of the most unlikely sources to help us out - a lowly, and extremely cranky, rink manager named Carl. By creating an ongoing virtual beef between Carl and the players at the core of our brand community, we sparked a movement that helped Bauer become #1 in sticks for the first time ever.
Brand:
Bauer
Client:
BAUER Hockey, Inc.
Agency:
OLSON
Language:
English
2010 GOLD
Fiesta Movement
To make the Ford Fiesta the best known B-car not yet for sale in America, Ford knew its target customers, Gen Y'ers, didn't want to hear from them, but they did like to hear from other people like themselves. Insert the Fiesta Movement. 100 socially vibrant 'agents' driving 100 pre-launch Fiestas and documenting their experiences via Facebook, Twitter, YouTube, Flickr and other social networking sites. After 31,000 pieces of original content, 3.7 million YouTube views, 2.8 million Twitter impressions and 117 million consumer engagements the results speak for themselves.
Brand:
Ford Fiesta
Client:
Ford Motor Company
Agency:
Team Detroit Inc.
Language:
English
FINALISTS
KFC
KFC Degustation
Tourism New Zealand
A 'Booster' of Happiness
Oreo
How Oreo influenced a Billion cricket fans
