Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2018 GOLD

Millicano with Millionaire

Jacobs Millicano is a premium product with upscale price which markets shares have stagnated for the last two years. It takes a lot to justify that high end price and strengthen attractiveness through premium image and fine quality to ultimately turn the tide and make shares grow. First order of business is to attract and intrigue consumers, and that has been done by creating a complex campaign highlighted by a relevant celebrity, in our case – Gianluca Vacchi, a perfect choice for an image of good taste and premium quality. The results are impressive with 5,3% of market shares, 11% and 9% growth of the product premium image and high quality perception respectively.

Brand: Jacobs Millicano
Client: Jacobs Douwe Egberts Rus
Agency: Carat Russ
Language: English, Russian

2018 GOLD

#SCHOOLmania

#SHKOLA was an experiment of the TV channel 1 + 1 - low budget, without its history and professional actors, which was supposed to strengthen the position of 1 + 1 in new media and bring a young audience on the air. The product had its competitors and features, but 1 + 1 took a chance and put its on prime time. The result exceeded all expectations not only significant over-fulfillment of KPIs declared (the number of subscribers per page, views on YouTube, large sales of promotional products), but also a general rating on the air, making the best series fall-winter 2017-2018.

Brand: 1+1 media
Client: 1+1 media
Agency: Postmen DA
Language: English

2018 GOLD

The very same feeling when you're with Pure the coolest one

This is a story about how we succeeded in finding a touch point with the most difficult and inapprehensible audience for all marketers - the Z generation. Against the backdrop of a growing market, a strong competitor and a falling share of Garnier Pure, we were able to succeed. Our decision, on the one hand, was obvious - to choose the brand ambassador. But on the other hand, not everyone is able to find the right one. The one to whom teenagers could look up to and was interesting to watch. We chose Open Kids and did not lose out. Business results and increased attention to communication with girls from the music band serves as evidence. Now our audience feels that with Pure they are the coolest ones!

Brand: Pure/Garnier
Client: L’Oréal Ukraine
Agency: Zenith
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy