Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2023 GOLD

Knorr Food Dream

Knorr Food Dream was a digital series aiming to raise awareness & educate homemakers on bouillon usage in multiple dishes & cuisines. The campaign delivered on its KPIs (Digital & internal sales), thus proving that relevant & engaging consumer content can cut through the clutter & deliver intended messaging.

Brand: Knorr Bouillon
Client: Unilever (Pakistan)
Agency: Talking Point
Language: English

2023 GOLD

#ANewWayToSmooth Venus

In a market dominated by industry giants like Veet, holding 60% market share, Gillette Venus, a new brand, launched its product through a targeted influencer campaign in order to engage with the audience & drive awareness through influencer generated content on Instagram, about razor usage by busting myths around shaving & adding it to their consideration sets. Gillette Venus reached over 2M accounts & garnered over 131K engagements, surpassing their pre-set KPIs by a far mile & with 140% sales volume uplift, 185% value sales uplift, doubled the category size!

Brand: Gillette Venus Pakistan
Client: P&G Pakistan
Agency: Symmetry Group
Language: English

2023 GOLD

Knorr Blazin- Feel the Burn

Before Knorr Blazin, the brand spoke mainly to kids. We were able to extend the high equity of Knorr to a new target audience and won their hearts with a very relevant communication. This was challenging since this was the first time we were extending an age old brand and Gen-Z has a very unconventional approach to life. But due to the brand’s reliability factor, along with the relevant communication that merged the old and the new seamlessly, we were able to grow 2.5X over our business case

Brand: Knorr Blazin' Noodles
Client: Unilever Pakistan Limited
Agency: BBPR
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy