CLIENT
talabat Egypt
Shahira Elfakharany, Brand Lead
Amr Ashraf, Media Lead
Karim Fouad, Head of Brand & Media
Omar Marei, Marketing Director
Amr Alhabbal, Director Performance Marketing
Ahmed Refaat, Offline & Campaigns Sr. Marketing Manager
Nour Elraghy, Brand Specialist
Rana Abdallah, Brand Specialist
Bassam Hussein, Marketing Specialist
Owen Dumenil, Sr. Specialist Performance Marketing
Reem Gharzeddine, Specialist Performance Marketing
Ammar Matter, Producer
AGENCY
Bubblegum Advertising Agency *Lead Agency
Mohamed Wasfy, CEO
Wael Azzam, ECD
Mostafa Dayan, ACD
Hamza Bahaa, Sr. Copywriter
Ahmed Naguib, Head of Digital
Ahmed Azmi, Executive Producer
Nader El Nakoury, Film Director
Aly Seifelnasr, Executive Producer
Farah Serry, Producer
Ahmed Allam, Post Producer
Karim El Fellah, Line Producer
Eugenio Gali, DOP
Amr Saleh, Art Director
Injy El Mor, Wardrobe Stylist
Mohsen El Sherif, 1st Assistant Director
Karim Mira, Colorist at LZRD
Hesham Abuzaid, Head of Production
Farah Abdelkader, Line Producer
Hana El Sadek, 1st Assistant Director
Sarry Hany, Music Composer at 66 Productions
Universal Media
Rasha Karim, Managing Director
Double Trouble Entertainment
Mohamed Mekawy, General Manager
Rahma Emad, Sr. Account Manager
Vivid Studios
Baher Rashed, Editor
The Garage Studio
Hosni Ali, Sound Design
SUMMARY
A unique business challenge is when competition arises from a consumer behavior. Asking Egyptians to move away from phone ordering and to trust the digital back end is not an easy ask. As tricky as the Egyptian consumer might get, Talabat went from a monthly average revenue of 14% to 20% sustained monthly revenue. While also attaining a remarkable 45% average per monthly surge in acquisition, and average monthly orders increased by 15%. Talabat must have cracked the Egyptians deepest digital doubts and phone calls nightmares!