Seasonal Marketing

Promoción Tarjetas de Débito Santander – Cines & Helados

Brand: Cines y Helados
Client: Banco Santander
Agency: Punto Ogilvy & Mather
Language: Spanish

Construman

Brand: Construmart
Client: Construmart
Agency: WOLF.BPP
Language: Spanish

The Man on the Moon

In 2015, John Lewis took a brave new approach to their Christmas advertising. Partnering with AgeUK, John Lewis used their ads to highlight the fact that many old people spend Christmas alone. The benefits to AgeUK were huge, raising over £2m. But the payback to John Lewis was even bigger, resulting in record sales and market share. With every £1 spent on advertising delivering over £10 in extra profit for the department store, this case shows that advertising can be a force for good and a sound financial investment.

Brand: John Lewis
Client: John Lewis
Agency: adam&eveDDB
Language: English