Seasonal Marketing

Valentine's joy for the heartbroken

Jollibee is the Philippines’ leading fast food restaurant. Except on Valentine’s. Because Jollibee is not top-of-mind for a romantic meal. Neither is it associated with the season. So, how do we get Filipinos to visit Jollibee during Valentine’s? While everyone was celebrating romance, we found an irresistible reason for people to crave the comfort of fast food – heartbreak. The result? Jollibee’s best Valentine’s ever. Sales of featured products soared and store sales tripled.

Brand: Jollibee
Client: Jollibee Foods Corporation
Agency: McCann Worldgroup Philippines
Language: English

The Greatest Gift is Sharing

At the trickiest time of the year, in the teeth of the toughest market conditions, Sainsbury’s 2016 Christmas campaign ‘The Greatest Gift’ surpassed all expectations delivering an expected profit ROI over £25 per £1 spent (with less media spend than competitors). By landing our seasonal platform, ‘Christmas is for sharing’ in a fresh, entertaining and emotive way, through the story of The Busby family, and collaborations with Bret McKenzie, James Corden and Gogglebox we created advertising that was indistinguishable from entertainment, proving creativity reaps the greatest returns. 

Brand: Sainsbury's
Client: Sainsbury's
Agency: AMV BBDO
Language: English

La fiesta de todos

Brand: Pilsener
Client: Cervecería Nacional S.A.
Agency: Maruri Grey
Language: Spanish