Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2018 BRONZE
MAC Arrest For Halloween
The strategic highlight for MAC arrest for Halloween campaign is create 4 unique art sense makeup look of Halloween, the most popular festival in the west and the young female will show the spatial look to participate in the carnival, with online and offline filter experience to detonating the enthusiasm of the experience makeup, breaking the inherent understanding of MAC brand, winning more female consumers' resonance and good feeling, let the MAC professional make-up brand own Halloween.
Brand:
MAC
Client:
Estee Lauder
Agency:
Hylink
Language:
Mandarin
2018 BRONZE
Hope for the best
In the overwhelming media environment, we created #hope for the best# branded MV for SPDBank Credit Card. Through Chinese Valentine’s Day (Qixi), 2018 Spring Festival and Qing Ming Festival, we overturned the stereotypes of traditional festival ads. The Qixi story takes the Cowherd and the Weaver Girl to witness six poor and rich love stories in real life and remind every love story when we were young and poor. The CNY chapter brings the first Chinese map music play alive, express people’s homing coming stories. The Qing Ming focuses on death from overwork, calling for life is more than money.
Brand:
SPD BANK CREDIT CARD
Client:
Shanghai Pudong Development Bank
Agency:
W
Language:
Mandarin
FINALISTS
Tourism Australia
The Off Season
Doritos
Bold Love
QuintoAndar
Mosquito vs Mosquito
