This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
Alibaba Pyeongchang Olympic Campaign--To the greatness of small
Being an international technology giant, Alibaba values the greatness of small. The company believe in the power within small, and set the vision to make it easy to do business everywhere, empowering young people by giving each individual an equal chance to shine. Dislike most of the brands, as the Worldwide Partner of the Olympic Games, Alibaba’s value – To the greatness of small echoes with the Olympic spirits - encouraging everyone’s participation. The communication campaign aims to re-define the conventional perception on SMALL, inspiring people to recognize SMALL is powerful.
Client: Alibaba Group
Agency: Proximity Advertising (Shanghai) Co., Ltd