Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2023 SILVER

The Last Survivors

Ante creciente odio e intolerancia en Brasil, la campaña, liderada por la UNESCO, el Museo del Holocausto de Curitiba y CONIB, objetivaba vincular la memoria del Holocausto con el contexto actual del país. Entrelazando historias pasadas y presentes, conectó a dos generaciones de sobrevivientes en un encuentro único. La perspicacia de la campaña, reconociendo la última oportunidad de aprender de los sobrevivientes, revitalizó el interés en el Holocausto. Las búsquedas aumentaron en un 56 %, dando origen a un proyecto que capacitó a maestros y estudiantes para combatir el odio.

Brand: UNESCO / Museu do Holocausto / CONIB
Client: Museu do Holocausto de Curitiba
Agency: Cappuccino
Language: Spanish

2023 SILVER

The Christmas Party: Putting Helpfulness at the heart of Christmas 2022

Tesco had carved out a niche for its Christmas advertising. But how do you follow up two years of successfully reflecting the mood of the nation, when that mood is at rock bottom? It would have been easy to change course, but Tesco stuck to their guns, and stood up for Christmas joy when it seemed like nobody else would.

Brand: Tesco
Client: Tesco
Agency: BBH London
Language: English

2023 BRONZE

Bake from the Heart

When you’re seen as relatively default festival gift, it’s hard to stand out and increase sales. Raya 2022 Cadbury tapped into a cultural tradition and forged a new and distinctive consumption moment. Traditionally, Malaysians gift baked Kuihs at Raya. Whilst there’s pride in saying “baked it myself” most don’t because they believe it takes too much effort. To make baking simpler, we generously turned our packaging into baking sheets and regional recipes incorporating chocolate. And made Cadbury Dairy milk a key ingredient of Raya, helping Malaysians bake from the heart.

Brand: Cadbury
Client: Mondelēz Malaysia
Agency: Ogilvy Kuala Lumpur
Language:

FINALISTS

Tourism Australia The Off Season

Doritos Bold Love

QuintoAndar Mosquito vs Mosquito