Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2024 SILVER

The Flamingo Effect: How ruffling some feathers brought the Sparkle back to Very

As a online retailer, Very depends wholly on marketing to make shoppers aware that it exists. There are no high street windows to capture passing trade. No shoppers carrying Very bags to increase visibility. Quite simply, without marketing Very would be invisible. Despite the challenge of a weak market, reduced media spend and lower share of voice, our flamboyant flamingo-filled brand world made Very unmissable and irresistible - creating cut through and connecting with consumers at the noisiest time of year, and converting consideration into a year on year growth in sales and share.

Brand: Very
Client: The Very Group
Agency: The Gate London
Language: English

2024 BRONZE

How we made Christmas a walk in the park

This Christmas campaign turned the business around from steep decline to the first year-on-year billings growth since 2018. Achieved by tapping into an audience tension – they love Christmas more than anyone but don’t have the funds to make it happen. We crafted a unique narrative and bravely addressed a range of emotions, including often-ignored negative ones, to establish a genuine brand role. Despite a reduced media budget, this not only resonated deeply with our Christmas-obsessed audience during a cost-of-living crisis, but also strengthened the brand's position in making Christmas truly special.

Brand: Park Christmas Savings
Client: Park Christmas Savings
Agency: TBWA\MCR
Language: English

2024 BRONZE

Peek Freans Sooper Ramadan

Sooper tackled declining Ramadan sales by owning a tea-centric occasion, and aligning with the cultural and emotional essence of Ramadan. The insight focused on the true joy of simple acts of kindness, translating into a dua-e-taufeeq. The big idea became "Iss Ramadan kisi ki roshni ban jane ki seedhi Saadi khushi hai Sooper." The campaign, evidenced in strong ad recall and Likability, reversed the sales dip, achieving record-breaking results and fostering a profound emotional connection.

Brand: Peek Freans Sooper
Client: EBM
Agency: Adcom Pvt. Ltd.
Language: English

FINALISTS

Promociones Chinameras El poder de la Gollo Cumbia

El Lagar MamáGyver

Jumbo Ser Dominicano es lo Máximo de la A a la Z