CLIENT
The Very Group
Jessica Myers, Chief Customer Officer
Kat Delaney, Senior Campaign Lead
Katie Kinchin-Smith, Head of Brand
Tash Godlee, Campaign Manager
Pip Terry, Campaign Manager
Karen Boyd, Research Lead
Lauren Robinson, Research Manager
Laura Grundey, Strategy Lead
AGENCY
Kit Altin, Chief Strategy Officer
Lucas Peon, Chief Creative Officer
Rachel Furness, Senior Account Director
Charlotte Wolfenden, Managing Director
Frances Gibbs, Strategy Partner
Sonny Botero, Head of Production
Hannah Bituin, Creative
Becky Reynolds, Creative
Rob Bovington, Executive Creative Director
Dentsu UK
Trinity McQueen
Teodrora Terzieva, Associate Director
Measure Monks
Thomas Russell, Account Director
SUMMARY
As a online retailer, Very depends wholly on marketing to make shoppers aware that it exists. There are no high street windows to capture passing trade. No shoppers carrying Very bags to increase visibility. Quite simply, without marketing Very would be invisible. Despite the challenge of a weak market, reduced media spend and lower share of voice, our flamboyant flamingo-filled brand world made Very unmissable and irresistible - creating cut through and connecting with consumers at the noisiest time of year, and converting consideration into a year on year growth in sales and share.
