Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2018 SILVER
2018 SILVER
Halftime Bathroom Break
One year ago, Whirlpool told the world about Care Counts™, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools from 17 to 39 for the 2016-2017 school year. The results were exceptional with over 86% of the students at risk for chronic absenteeism increasing their attendance.
Brand:
Febreze
Client:
Procter & Gamble
Agency:
Grey New York
Language:
English
FINALISTS
Tourism Australia
The Off Season
Doritos
Bold Love
QuintoAndar
Mosquito vs Mosquito
