Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2020 GOLD

Get Better Gifts

December is a tough time of year for kids in hospitals. They are afraid of missing out on the holiday fun at home. For this reason, the SickKids Get Better Gifts (GBG) program promotes donations that support patients and families who spend their holidays at the hospital. To do this we needed to break through the noise of a congested season, the holidays. We overcame that by using the power of emotional storytelling to attract 35% more donors and drive the highest revenue ever for GBG, 17% above plan.

Brand: SickKids Foundation
Client: SickKids Foundation
Agency: Cossette
Language: English

2020 SILVER

PayPal CarPark Christmas Challenge

A brand in decline. Reduced to a button at checkout pages, which people missed on 2 out of 3 sites. With the biggest sale period looming - Christmas. We love and hate it. Stuck in queues, in the heat, trying to nail the perfect gifts, all the while losing precious time that could be spent enjoying the holidays. PayPal showed how you could nail those gifts without even stepping in a shopping mall, increasing brand consideration and overdelivering on the transactions KPI set by 41%.

Brand: PayPal
Client: PayPal Australia
Agency: Edelman Australia
Language: English

2020 SILVER

Coke Ramzan 2019

30% increase in donations VS when the founder of the Foundation, Abdul Sattar Edhi, was alive. 5% increase in volume. Increase in Brand Love Score compared to any beverage in the industry

Brand: Coke
Client: Coca Cola Pakistan
Agency: Ogilvy Pakistan
Language: English

FINALISTS

Promociones Chinameras El poder de la Gollo Cumbia

El Lagar MamáGyver

Jumbo Ser Dominicano es lo Máximo de la A a la Z