Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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2021 GOLD
Eidipaisa
With a lockdown in place due to the pandemic, Eid was looking to be a gloomy affair where people would not meeting one another and worse of all, there would be no Eidi! So we changed our brand from easypaisa to eidipaisa for Eid so people could continue to send Eidi through our app, while staying home and staying safe.
Brand:
Easypaisa
Client:
Easypaisa-Telenor Bank
Agency:
Ogilvy Pakistan
Language:
English
2021 SILVER
Split The Plate Campaign
Dastak, a new entrant in the Cooking Oil category with mega-brands was unable to STANDOUT. To put it on the map, we decided to leverage World Food Day. While oil brands show lavish food-laden tables urging people to eat more, our simple heartwarming message urged people to stop food wastage by sharing with the needy. Produced on a shoe-string budget, our communication connected emotionally with consumers. Globally applauded with massive organic word-of-mouth, breaking the internet, garnering a whopping 40million aggregate views (target: 3million) in one month, achieving 9% volume growth.
Brand:
Dastak Cooking Oil
Client:
Unity Foods Limited
Agency:
Manhattan Communications (Pvt) Ltd
Language:
English
2021 BRONZE
Pride Island
La pandemia cerró las aulas y canceló cualquier evento dirigido a conectar con nuestros estudiantes. Teníamos el reto de pasar la educación y todas las acciones que siempre han distinguido a la universidad, incluyendo el Pride Parade a la virtualidad. En el mundo físico las personas no se podían juntar para marchar por la lucha LGTBQ+, pero en el mundo virtual si lo podrían hacer, así que creamos el Pride Island, utilizando “Animal Crossing” y Twitch, para crear un Pride Parade innovador que reunión al 33% de la población estudiantil.
Brand:
UCreativa
Client:
Universidad Creativa
Agency:
Creative Drive Latam
Language:
Spanish
FINALISTS
Promociones Chinameras
El poder de la Gollo Cumbia
El Lagar
MamáGyver
Jumbo
Ser Dominicano es lo Máximo de la A a la Z
