Seasonal Marketing

#samefeeling

Brand: Coca-Cola
Client: The Coca-Cola Company
Agency: McCann Worldgroup Romania
Language: Romanian

International roaming

Tele2 did not use a significant source of seasonal income for operators - international roaming. After changing the business strategy, it became a necessity: roaming conditions affect the choice of high-income subscribers, and knowledge about communication of Tele2 abroad was close to zero. We entered on the formed and highly competitive roaming market. Tele2 did not just launch a product “must-have” - a profitable no-limit — but brought different rules to the market. The operator canceled hidden overpayments and protected subscribers from double charges - both for unlimited roaming, and for unused home tariffs - by offering more favorable and fair terms.

Brand: Tele2
Client: T2 Mobile LLC
Agency: McCann Moscow
Language: English, Russian

Year in review: Yandex.Taxi personal statistics 2018

Online taxi market growth in 2018 led to an increase in consumer demand for the services, drastic decrease in loyalty indicators and market commodization. We launched a simple, creative project focused on the emotional bond between the brand and its audience. We analyzed users’ habits during the year and designed 17 personalized taxi-types. Then we introduced a project within the app: users could view their statistics and share it in social media. During just 5 days before New Year (peak season with lots of advertising clutter and increased competition) we reached more than 5 mln users and exceeded our KPIs.

Brand: Yandex.Taxi
Client: Yandex.Taxi
Agency: Yandex.Taxi inhouse studio
Language: English, Russian