Seasonal Marketing

A Game-changing Retail Innovation: Offline Shopping

#OfflineShopping reframed a perceived shortcoming (no e-commerce) into a strength. Using online shopping as the foil, we showed consumers that the only way to guarantee you’re getting exactly what you paid for, and on time, is to shop for it in person. Only TJX stores had fresh inventory arriving up until Christmas, with zero e-commerce, meaning that no other retailer could talk this way without undercutting their own online business. Hitting 2X our objective to lift foot traffic, and achieving record-breaking holiday awareness scores, #Offlineshopping was a true retail innovation.

Brand: TJX Canada
Client: TJX (Canada)
Agency: john st.
Language: English

Share in the true spirit of Ramadan

Whilst most avoid the potential backlash of culturally-insensitive advertising during Ramadan, McDonald’s simply couldn’t. Not when it repeatedly impacts our bottom-line. Instead of fighting a month of self-restraint with food-romance, we crafted a gripping narrative. This Ramadan, McDonald’s became the vehicle for all to share in the spirit of the holy month. Featuring the “Happy Sharing Box”, we showed how a simple act of sharing elevates Ramadan from being about connections amongst Muslims to connections amongst Singaporeans. And in sharing we too received: 11.5% increased sales, 20% increase on McDelivery.

Brand: McDonald's Singapore
Client: Hanbaobao Pte Ltd
Agency: DDB Group Singapore
Language: English

"Sapriss_": Lo que no se nombra no existe

Brand: Deportivo Saprissa
Client: Deportivo Saprissa
Agency: GARNIER BBDO
Language: Spanish