Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2022 SILVER

Creating a Digital Pakistan

On Independence Day, Jazz Business highlighted and celebrated tech-based businesses that are actively improving life in Pakistan. By choosing a mix of digitally powered businesses dedicated to bettering Pakistan, we created a heartfelt viral campaign that showed the positive social impact of Mahnush, Bykea, and Bioniks. Our campaign instilled pride in our audience and despite our modest budget, we reached 8mn Pakistanis(0.005 cost-per-view). The content’s power grew the social media presence of the showcased businesses' following by 58,000(collectively), the campaign achieving 35% engagement rate, 45% completion and 90% positive sentiments.

Brand: Jazz Business
Client: PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
Language: English

2022 SILVER

We Will Grow Again: how B&Q won over the UK’s gardeners by making plants matter

Spring - when the UK gets back outside and starts working on the garden - is the most important seasonal trading period at B&Q. But as March 2021 drew nearer, B&Q had a weakness - many plant shoppers were staying away, preferring specialist garden centres. So it launched We Will Grow Again - B&Q’s most ambitious seasonal campaign yet - to grow credibility among sceptical gardeners, and win back those who didn’t consider shopping at B&Q for plants. The campaign was a runaway success.

Brand: B&Q
Client: B&Q
Agency: Uncommon Creative Studio
Language: English

2022 BRONZE

Shoes for your hands

What does an impending death bell sound like to a brand? For Campus, India’s largest shoe brand, it was the realisation that the youth in the world’s youngest country would rather buy fakes of international brands than be associated with a brand uncool to their generation. This case illustrates how Campus was able to prop itself as a legitimately fashionable brand and increase sales by 34% for the festive quarter by communicating to the youth in India’s national language – dance. Just one that has never been seen before.

Brand: Campus Shoes
Client: Campus Activewear
Agency: The Womb Communications
Language: English

FINALISTS

Promociones Chinameras El poder de la Gollo Cumbia

El Lagar MamáGyver

Jumbo Ser Dominicano es lo Máximo de la A a la Z