Seasonal Marketing

Ramazan campaign - Ek Neki Rozana

Genesis of the Surf Ramzan campaign dates back to 2016, when the brand, having cemented itself as the most loved detergent of Pakistan, now looked to elevate its philosophy of ‘Dirt is Good’ to not only defend this market and thought leadership against competition, but also to take its equity to another level. There was a natural association with Islamic values that consumers already saw in Surf Excel, featuring kids pulling off small acts of heroism. Ramzan, hence became the perfect occasion to convert brand affinity to unflinching brand love.

Brand: Surf excel
Client: Unilever Pakistan Ltd.
Agency: MullenLowe Rauf
Language: English

Stay Wild

Over 3 million people visit Jackson Hole in the summer. Come winter, that drops to 200,000. so we set out create a more sustainable economy by increasing winter tourism. We embraced Jackson Hole's raw, rugged voice and invited people to visit the last real mountain town by launching film that ignited people's desire to stay wild featuring Charlie Chaplin's speech from The Great Dictator. It worked, winter visitors increased by 32%.

Brand: Jackson Hole Travel and Tourism
Client: Jackson Hole Travel & Tourism Board
Agency: Colle McVoy
Language: English

Promoción para los Violinistas

Brand: McDonald’s
Client: McDonald’s
Agency: ORSON
Language: Spanish