Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2019 SILVER

Love in daily usual is unusual——Wishes on Mother's Day

In 2018, P&G launched campaign " Love in daily usual is unusual " and built strong connection between P&G brands and Mother's Day. In 2019, we want to further strengthen the campaign idea through new insight. Social research data shows that the mother in China is the main bearer of family housework .From this angle, we deeply dig into the social topic ignored by people and expressed our idea through video Mother's Day Wishes. In the video, the father and mother exchanged their body. Having a tense and restless day, the father finally understand that mother’s daily life is not easy. The Hot Search Topic # Catch a Fake Mother # became the Weibo No.1 Mother’s Day topic.

Brand: P&G
Client: Procter & Gamble(Guangzhou) Ltd.
Agency: Goodzilla Co., Ltd.
Language: Mandarin

2019 SILVER

Double Blessing

In China there are two New year to celebrate, a Western Jan 1 new year and a Chinese new year according to Chinese calendar which is a month apart but the way of celebration is totally different. For the first time in the market, we combine those two New year celebration culture and celebrate together by combining the similar wishes but with different gods and different lucky charms. So we double the wishes, double the luck with one wishes. We play with the ancient Chinese gods Wealth, Prosperity & Longevity mix with western pop culture, Ancient beauty goddess Yang Guifei pair with renaissance Aphrodite. Chinese angles Fuwa with western angels, Chinese Love god Yue Lao team with Cupid etc…
The campaign became an instant hit. We had 2.87 billion viewers on social media, which sparked millions into conversation.-2.87 BILLION VIEWS and 27.3 MILLION ENGAGED Outdoor advertising reached up to 400 million people around China. In total, we generated $50 million worth in media impressions. And in one month, we sold 5.53 million new phones.

Brand: OPPO
Client: OPPO
Agency: Match
Language: Mandarin

2019 SILVER

University Pride Season 3

Proving our loyalty to our target for a third time in a row was a challenge for the fear of being redundant. But with exams right around the corner, Nescafé 3in1 managed to use the occasion to strike a new chord with its young target, managing to up sales a further 24% in just one season. 

Brand: Nescafe
Client: Nestle EGYPT
Agency: FP7/CAI
Language: English

FINALISTS

Tourism Australia The Off Season

Doritos Bold Love

QuintoAndar Mosquito vs Mosquito