Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2023 BRONZE

Cadbury Occasion - Eid Gifting

Pakistanis celebrate multiple occasions with tokens and gifts like traditional sweets or mithai with no play for chocolates. In 2022, CDM embarked on a journey to create inroads for itself into gifting occasions in Pakistan, starting with Eid. It was critical for us to build awareness for Cadbury Occasions and make it a part of our consumer’s consideration set. A complete sell-out of 6mT in 2 cities along with sales of 8k boxes via website served as concrete evidence regarding the campaign's success and consumer hunger for similar product offerings.

Brand: Cadbury Occasions - Eid
Client: Mondelez
Agency: Ogilvy Pakistan
Language: English

2023 BRONZE

Kaisi ho Maa

“Dil badlein ge jab alfaz badleinge” – This summarizes the Gluco Mother’s Day campaign effectively where we acknowledge motherhood is a lonely journey where the toughest of critics are often your own relatives and those around you! With EBM’s and Peek Freans vision to nourish lives of the next generation, Gluco on Mother’s Day, initiated a conversation by flipping this criticism to acknowledgment, Kaisi Ho Maa to Kaisi Maa Ho, to transform our way of thinking in empathizing with our mothers who work 24 hours to raise their children.

Brand: Gluco
Client: EBM
Agency: BBDO Pakistan
Language: English

2023 BRONZE

Papa Nicole

We needed to build consideration for Renault with two different audiences- today’s buyers (“dads”) and tomorrow’s (“daughters”)- united by little other than Covid-triggered nostalgia.
Fortunately, Renault’s past is home to some treasured assets, including the brand’s beloved nineties campaign: Papa, Nicole. Reviving theiconic father-daughter drama could help us bridge both audiences- and unlock latent love for Renault.
We told a new chapter in the story starring three new Nicoles and their Papas.
And we launched it on a day that had surged in importance during lockdown: Father’s Day.

Brand: Renault UK
Client: Renault Groupe UK
Agency: Publicis Poke
Language: English

FINALISTS

Promociones Chinameras El poder de la Gollo Cumbia

El Lagar MamáGyver

Jumbo Ser Dominicano es lo Máximo de la A a la Z