Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2023 SILVER

Ramadan Campaign 2022

KFC’s Family+1 deal elevated the spirit of giving in Ramzan, empowering customers with an extra meal that they could share with someone deserving and include them in their families. We hit a chord with #SharingFeelsGood and by letting consumers do good by their own hand, we had social media abuzz with comments and stories of KFC enabling sharing in the month of Ramzan, and our Ramzan sales grew nearly doubled since last year.

Brand: KFC Pakistan
Client: KFC Pakistan
Agency: IAL SAATCHI & SAATCHI
Language: English

2023 SILVER

The Christmas Party: Putting Helpfulness at the heart of Christmas 2022

Tesco had carved out a niche for its Christmas advertising. But how do you follow up two years of successfully reflecting the mood of the nation, when that mood is at rock bottom? It would have been easy to change course, but Tesco stuck to their guns, and stood up for Christmas joy when it seemed like nobody else would.

Brand: Tesco
Client: Tesco
Agency: BBH London
Language: English

2023 BRONZE

Bake from the Heart

When you’re seen as relatively default festival gift, it’s hard to stand out and increase sales. Raya 2022 Cadbury tapped into a cultural tradition and forged a new and distinctive consumption moment. Traditionally, Malaysians gift baked Kuihs at Raya. Whilst there’s pride in saying “baked it myself” most don’t because they believe it takes too much effort. To make baking simpler, we generously turned our packaging into baking sheets and regional recipes incorporating chocolate. And made Cadbury Dairy milk a key ingredient of Raya, helping Malaysians bake from the heart.

Brand: Cadbury
Client: Mondelēz Malaysia
Agency: Ogilvy Kuala Lumpur
Language:

FINALISTS

Promociones Chinameras El poder de la Gollo Cumbia

El Lagar MamáGyver

Jumbo Ser Dominicano es lo Máximo de la A a la Z