Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2019 GOLD
2019 GOLD
As far as we go
In a world of “us” vs. “them”, even during Ramadan, Muslims celebrate Ramadan. The world doesn’t.
Almosafer, a travel platform from Saudi Arabia, reignited the lost magic of Ramadan in the region, by seeing it through a little child’s story, and took that spirit to the world, encouraging people to travel meaningfully.
It defied the Ramadan marketing clichés, taking Ramadan to places that didn’t celebrate Ramadan.
It defined the category clichés, building emotional meaning in a category of rational persuasion.
And with low budgets, it overtook and beat leading competitors.
Brand:
Almosafer
Client:
Almosafer
Agency:
FP7 McCann Dubai
Language:
English
FINALISTS
Tourism Australia
The Off Season
Doritos
Bold Love
QuintoAndar
Mosquito vs Mosquito
