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KFC Pakistan
Ramadan Campaign 2022

RAN IN: Pakistan

CLIENT
KFC Pakistan

Raza Pirbhai, Chief Executive Officer
Sana Malik, National Digital Brand Manager
Maryam Tajalli, Brand Strategy & Purpose Manager
Natasha S Meherhomji, Brand Manager
Noor Alam, Chief Marketing Officer

AGENCY
IAL SAATCHI & SAATCHI *Lead Agency

Al Naseer Alladin, Senior Account Manager
Batool -E-Azra, Chief Client
Fizza Shah, Executive Creative Director
Amna Nadeem, Associate Account Director
Anam Hakeem, Head Of Strategy


Synite Digital


Ramiza Mehkri, Senior Account Manager


SUMMARY

KFC’s Family+1 deal elevated the spirit of giving in Ramzan, empowering customers with an extra meal that they could share with someone deserving and include them in their families. We hit a chord with #SharingFeelsGood and by letting consumers do good by their own hand, we had social media abuzz with comments and stories of KFC enabling sharing in the month of Ramzan, and our Ramzan sales grew nearly doubled since last year.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,Packaging & Product Design,Print - Magazine,Print - Newspaper,Radio,Retail Experience: Digital,Retail Experience: In Store,TV,User Generated Content & Reviews

Language: English