Seasonal Marketing

PayPal CarPark Christmas Challenge

A brand in decline. Reduced to a button at checkout pages, which people missed on 2 out of 3 sites. With the biggest sale period looming - Christmas. We love and hate it. Stuck in queues, in the heat, trying to nail the perfect gifts, all the while losing precious time that could be spent enjoying the holidays. PayPal showed how you could nail those gifts without even stepping in a shopping mall, increasing brand consideration and overdelivering on the transactions KPI set by 41%.

Brand: PayPal
Client: PayPal Australia
Agency: Edelman Australia
Language: English

Share in the true spirit of Ramadan

Whilst most avoid the potential backlash of culturally-insensitive advertising during Ramadan, McDonald’s simply couldn’t. Not when it repeatedly impacts our bottom-line. Instead of fighting a month of self-restraint with food-romance, we crafted a gripping narrative. This Ramadan, McDonald’s became the vehicle for all to share in the spirit of the holy month. Featuring the “Happy Sharing Box”, we showed how a simple act of sharing elevates Ramadan from being about connections amongst Muslims to connections amongst Singaporeans. And in sharing we too received: 11.5% increased sales, 20% increase on McDelivery.

Brand: McDonald's Singapore
Client: Hanbaobao Pte Ltd
Agency: DDB Group Singapore
Language: English

"Sapriss_": Lo que no se nombra no existe

Brand: Deportivo Saprissa
Client: Deportivo Saprissa
Agency: GARNIER BBDO
Language: Spanish