Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2019 SILVER
Samsung #DekhoMeriNazarSe
Ramzan is cluttered with many feel-good advertising campaigns that end up being merely motivational, the focus shifting from doing actual good. For Samsung, that wasn’t enough- the brand set out to feed 1 million people over the course of Ramzan and wanted to involve as many people in this initiative as possible. #DekhoMeriNazarSe encouraged Pakistanis to forget their discriminations and differences and help out those in need. Samsung’s pledge of the “Million Meal Challenge” was completed within the first 20 days of Ramadan, with over 1.1 million meals served.
Brand:
Samsung
Client:
Samsung EC Pakistan (Pvt.) Ltd
Agency:
Adcom
Language:
English
2019 SILVER
Putting the Bakra in Bakra Eid
We relied on local insight and facilitated our customers to solve a common pain point while using social media effectively to communicate our proposition. This also served the dual purpose to align our brand with our people and help us effectively become part of the local narrative.We created a ‘Bakra’ Car Type with a pickup truck transporting a range of goats to customers to be selected, communicated on social media.We facilitated the transfer of several goats and grew our installs weekly active users and trips.
Brand:
Careem Networks FZ LLC
Client:
Careem Networks FZ LLC
Agency:
Careem Networks FZ LLC
Language:
English
2019 SILVER
Time to Grow. Time to Speak.
How to grow if you're a leader of a stagnating category? How to grow during FIFA World cup if you're neither its sponsor, nor linked with football? We knew Russians would do literally anything for their foreign guests. Even if it requires speaking English. Orbit launched “Time to speak” campaign and inspired Russians to speak English “from ze haart”. It was Time to Shine for the country! The results exceeded expectations: Orbit sales +16,5%/+16,8% (value/volume); category sales +5,7%/+17,3% (value/volume).
Brand:
Orbit
Client:
Mars LLC
Agency:
BBDO Moscow
Language:
English, Russian
FINALISTS
Tourism Australia
The Off Season
Doritos
Bold Love
QuintoAndar
Mosquito vs Mosquito
