Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2022 GOLD

Ramzan Ki Shan

At the end of the fiscal year, we aimed to boost our seasonal sale and improve our brand equity with an out of the box campaign. Instead of limiting ourselves to the religious duties of Ramzan, we expanded our horizons to include non-Muslims in this demonstration of unity and peace. Through this, we aimed to increase our sales in both value and volume by at least 10%, and boost our equity by at least 100 BPS.

Brand: Shan Foods
Client: Shan Foods Pvt Limited
Agency: MediaCom
Language: English

2022 SILVER

Inverting conventions to win

This is a case about how a native Indian cola brand, Thums Up, went against all odds to become a market leader at a time when COVID-19 tore through the carbonated beverage industry. The secret to Thums Up’s success was an outcome of the brand’s courage to overturn traditional cola marketing conventions on their head. Instead of delighting the over-delighted urban youth, Thums Up went all out to appeal to the upcountry Indian youth. The efforts led to a 56.91% increase in Quarterly sales compared to pre-pandemic period.

Brand: Thums Up
Client: Coca-Cola India
Agency: Ogilvy Gurgaon
Language: English

2022 SILVER

BIT Centenario

Ante el poco involucramiento que tenían los jóvenes de nuestro país, en las decisiones de los próximos 200 años; creamos BITCentenario, un espacio dónde jóvenes de 13-28 años podrían construir la mejor visión de su país, fue así como convocamos a más de 1000 jóvenes a participar en la construcción en Minecraft, de La Costa Rica del BITCentenario. Generando un alcance de más de 1.000.000 en medios digitales, 39 notas en medios, 144 horas gratuitas en Twitch y un libro para inspirar mejores decisiones en el país.

Brand: Microsoft
Client: Microsoft (Centroamérica)
Agency: CAC Porter Novelli
Language: Spanish

FINALISTS

Promociones Chinameras El poder de la Gollo Cumbia

El Lagar MamáGyver

Jumbo Ser Dominicano es lo Máximo de la A a la Z