Seasonal Marketing

Morton Safe-T-Pet - A Safer Winter for All

Purchase of ice melt products is typically driven by necessity and impulse. Morton Salt's Safe-T-Pet generated proactive purchases by shifting the frame of reference from "weather necessity" to "pet must-have". We used a content marketing strategy aimed at driving an emotional connection with "Pet Parents". Morton Salt created a 90-second video starring two dogs, Lucy and George; best friends kept apart by the perils of paw-unfriendly ice-melt. Safe-T-Pet is the strong, silent hero that reunites them. The result: A full 60% increase in sales compared to the same period year over year.

Brand: Morton Salt
Client: Morton Salt
Agency: Neo@Ogilvy
Language: English

PXMART Hungry Ghost Festival

Brand: PX Mart
Client: PX Mart
Agency: Ogilvy & Mather Taiwan
Language: Mandarin

Free Beer Forever

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.

Brand: Beer Point
Client: Beer Point
Agency: Kinograf
Language: English, Ukrainian