Seasonal Marketing

Festival empieza con Fé

La campaña del 35º Festival de Cine de Cinemateca creó una “religión del cine” bajo el lema “FESTIVAL EMPIEZA CON FE”. Con 3 piezas de TV con un “dios proyector”, un góspel en radio y “santos directores del cine” en VP, estampitas, internet y pintados en la gigantesca fachada de Cinemateca 18. La intervención urbana más impactante y difundida del año, reconvirtió en “templo de luz” a Cinemateca 18: la última gran sala de cine de 18 de Julio. Las ventas aumentaron un 22,6%.

Brand: Cinemateca Uruguaya
Client: Cinemateca Uruguaya
Agency: Larsen, Laudrup & Lerby
Language: Spanish

Día del Padre

Brand: Ripley
Client: Ripley
Agency: McCann
Language: Spanish

J7 Tonus. 24 hours left

The major problem of the programs using receipts – is their low response. If a customer did not activate the code right after the purchase, we can consider that we lost him forever. The faster you will start living a new life – the more you will receive from it. We have built a mechanics: you are able to win up to 24 thousand rubles. But as soon as you make a purchase – the amount of your potential prize will decline and disappear entirely within 24 hours. Register your receipt as soon as possible.

Brand: J7 Tonus
Client: PepsiCo
Agency: SEVEN
Language: English, Russian