Seasonal Marketing

Hotter is Cooler!

This case study describes how Burger King, a fast food brand, increased transactions & volume sales of its cold items by taking a counterintuitive approach: The challenge was to make customers battle extreme heat to come to Burger KingInsight showed that although Kuwaiti's hate the weather, they love talking about itBy creating Kuwait's first temperature linked dynamic pricing algorithm, the brand positioned it's cold items a reward to the extreme heatThe campaign increased in-store transactions by 7.5% & sales by 32% over last period

Brand: Burger King
Client: Kout Food Group
Agency: Memac Ogilvy Kuwait
Language: English

Maa Ka Sahara

Canbebe celebrated Mother’s Day by honoring the efforts of mothers and by reminding everyone that society needs to be more understanding about their roles now than ever before. The campaign brought forth a change in the orthodox perceptions about a mother’s role and responsibilities and established Canbebe as a socially responsible brand that values strong support frameworks within families that help a mother raise a child in a loving environment. It gained virality on Mother’s Day and became a topic for discussion among women across Pakistan

Brand: CanBebe
Client: Ontex Pakistan Private Limited
Agency: Adcom Zenith
Language: English

KFC Xmas Bucket – When Mom Allows

Brand: KFC
Client: US Food Network
Agency: McCann Worldgroup Romania
Language: Romanian