Samsung EC Pakistan (Pvt.) Ltd

Rizq

Adcom *Lead Agency

Bilal Malik, General Manager; Supervision of Project
Zain Rizvi, Creative Director; Conceptualization & Ideation
Qaseem Imran, Creative Manager; Idea Execution & Brand Guidelines Management
Ali Hassan, Urdu Copy Writer; script, lyrics and vocals
Zeeshan Iqbal, Associate Account Director; Production Management
Ali Malik, Associate Strategy Director; Consumer research & Insight development

Bramerz

Starcom Brainchild Communications

Studio OneZero

Harris Rasheed, Director

Ramzan is cluttered with many feel-good advertising campaigns that end up being merely motivational, the focus shifting from doing actual good. For Samsung, that wasn’t enough- the brand set out to feed 1 million people over the course of Ramzan and wanted to involve as many people in this initiative as possible. #DekhoMeriNazarSe encouraged Pakistanis to forget their discriminations and differences and help out those in need. Samsung’s pledge of the “Million Meal Challenge” was completed within the first 20 days of Ramadan, with over 1.1 million meals served.