Non-Profit / Pro-Bono / Public Service

War on Cancer

Advertising agencies often treat NGOs briefs as a "creative" battlefield. However, the communication should not only be spectacular, but also effective and so the challenge should be treated like any other campaign. Working on Alivia, we have discovered the potential for "ethical" growth - and by adding spectacular creation and thoughtful media strategy, we have received one of the most effective “1% campaigns” of recent years (almost doubled the 1% tax increase and sixfold increase in additional payments). This is how we won the attention in "war on cancer".

Brand: Alivia
Client: Alivia
Agency: Saatchi & Saatchi IS
Language: Polish

Little paper

Brand: Walmart
Client: Walmart
Agency: Recreo
Language: Spanish

Lenço Solidário

The solidarity handkerchief marked Abrace's 30 years when he gathered former patients to transmit good vibrations to children undergoing chemotherapy. Through thematic handkerchiefs, written with the experiences of the former patients during the healing process, children were motivated to believe that the same would happen to them. A simple and exciting way of passing on solidarity and positivity.
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O lenço solidário marcou os 30 anos da Abrace quando reuniu  ex-pacientes para transmitirem boas vibrações para crianças em processo de quimioterapia. Por meio de lenços temáticos, escritos com as experiências dos ex-pacientes durante o pro-cesso de cura, crianças foram motivadas a acreditarem que o mesmo aconteceria com elas. Uma maneira simples e emocio-nante  de passar adiante solidariedade e positividade.

Brand: Abrace
Client: Abrace
Agency: Fields 360
Language: Portuguese