Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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2017 BRONZE
2017 BRONZE
2017 BRONZE
"I have only 1% chance..."
„I have only 1% chance" is a campaign which not only resulted in a record amount of funds gathered, but also raised awareness throughout the local community. It sensitized the inhabitants of Warsaw's rich neighborhood on present social inequality in a way that did not arouse mercy, but possibly positive emotions. Basing on a real insight it hit the heart of the problem and Powiśle's inhabitants.
Brand:
Powislanska Fundacja Spoleczna
Client:
Powislanska Fundacja Spoleczna
Agency:
Plej
Language:
Polish