Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2017 GOLD

Looking for a Mom

There are brands which focus on selling phones, beverages or credits. It’s important, yes. But there are institutions dealing with things which are far more important. Such as the SOS Children’s Villages Foundation, which looks for parents for orphaned children.

Brand: SOS Wioski Dziecięce
Client: Stowarzyszenie SOS Wioski Dzieciece
Agency: VML Poland
Language: Polish

2017 GOLD

A Small Ask, A Big Plea

Dwarfed by high profile charity choices, drowned by their adspend competing for the public’s support, and rejected by 9 out of 10 people, how can Bone Marrow Donation Programme (BMDP) acquire 50,000 new bone marrow donors in just 3 years? We started by making a small ask: Join the register with a simple mouth swab, with this small step leading to a big emotional significance when there is a match. In a single year, a record 17,000 new bone marrow donors were recruited into BMDP’s registry.

Brand: Bone Marrow Donation Programme
Client: The Bone Marrow Donation Programme
Agency: DDB Group Singapore
Language: English

2017 GOLD

Vigie Aqui

“Vigie Here” is a simple plug-in of Google Chrome that highlights in purple the name of every politician involved in some corruption case. All of your court charges, open investigations and convictions are organized and made available to any user's browser. Just hover over the name and the information will appear. It works on any website, browser, portal and social network - including the profiles of politicians themselves accused of corruption, who since the launch of the plug-in have been trying to destroy it with the help of hackers.

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Vigie Aqui trata-se de um simples plug-in do Google Chrome que destaca em roxo o nome de todo político envolvido em algum caso de corrupção. Todas suas acusações judiciais, investigações abertas e con-denações são organizadas e disponibilizadas para o browser de qualquer usuário. Basta passar o mouse sobre o nome e as informações aparecerão. Funciona em qualquer website, buscador, portal e rede social — inclusive nos perfis dos próprios políticos acusados de corrupção, que desde o lançamento do plug-in estão tentando destruí-lo com a ajuda de hackers. 
O projeto chegou a conquistar incríveis 8,5 milhões de mídia espontânea; 7 países interessados em importar a tecnologia; e está constantemente ajudando centenas de pessoas a monito-rar político já que Vigie Aqui se espalhou como fogo com mais de 100 mil downloads na primeira semana, mais de 73 milhões de pessoas foram impactadas; e até algumas boas surpresas: a maior universidade privada do Brasil decidiu participar, treinan-do mais de 20 mil estudantes para vigiar todos os tribunais do País e atualizar sua base de dados diariamente. 

Brand: Reclame Aqui
Client: Reclame Aqui
Agency: Grey Brasil
Language: Portuguese

FINALISTS

Foundation Lachezar Tsotsorkov Together against colon cancer

9/11 Day State of Unitedness

Change the Ref Shock Market