Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.

FILTER BY:

PROGRAM

2024 GOLD

Kyn K Maa Baap Haar Nahi Maantay

Our primary aim was to secure 2.5 Billion PKR for a dedicated Children's Hospital. We achieved a remarkable milestone, raising 2.25 Billion PKR within the campaign's timeframe. This substantial fundraising success, reaching 90% of our targeted goal, exemplifies the campaign's effectiveness in mobilizing significant financial support for pediatric healthcare. The evidence directly links to our goal, showcasing the campaign's tangible impact and the community's resounding commitment to establishing specialized medical care for children.

Brand: SIUT Children's Hospital Campaign 2023
Client: SIUT
Agency: SIUT
Language: English

2024 SILVER

It's Time to Act on Family Planning

KhairKhwah, Pakistan's groundbreaking family planning campaign, achieved remarkable success in shifting societal norms. By strategically leveraging the influence of traditional figures like mothers-in-law, the campaign increased family planning intentions by 42%, significantly reducing fear of judgment by 9%. This translated into an 8% surge in contraceptive use, surpassing historical trends. The campaign's multifaceted approach, combining mass media, government endorsement, and community activations, fostered unprecedented changes in awareness, attitudes, and behavior, marking KhairKhwah as a beacon for effective, sustainable social change in family planning.

Brand: KhairKhwah
Client: FCDO
Agency: M&C Saatchi World Services Pakistan Pvt Limited
Language: English

2024 SILVER

The Blue Square: Standing Up to Jewish Hate

We illustrated that as 2.4% of the US population, Jews cannot fight 55% of hate without support from non-Jews. To contextualize the small size of the Jewish community, we used a blue square to take over 2.4% of screens. It was a visualization of the problem, and a symbol of advocacy. Our #

Brand: Foundation to Combat Antisemitism (FCAS)
Client: Foundation to Combat Antisemitism
Agency: WUNDERMAN THOMPSON
Language: English