Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2023 GOLD

The witness

The campaign brought an invisible issue to light by revealing the truth about what occurs behind the closed doors of fur farms. To raise awareness, investigative journalism was used as a creative approach. This campaign aimed to assist in the collection of signatures for an international petition in front of the European Comission to end harmful practices in this buiness. The campaign obtained more signatures than the required quota.

Brand: Association Invisible Animals
Client: Association Invisible Animals
Agency: proof.
Language: Bulgarian

2023 GOLD

Let’s Talk – Addressing Pakistan’s Brown Bag Syndrome

The multi-component campaign was launched across TV, Radio, social media and community outreach to drive conversation and build visible groundswell of support for family planning, as well as grow the KhariKhwah network and brand. We targeted National, KP, Sindh. Punjab, AJK, and Gilgit/Baltistan audiences with the following channel mix to reach our target audience. The campaign was developed around;Tackle Attitudes and Beliefs: LET’S TALKProvide Information, Advice, Uptake: FIND THE RIGHT METHOD FOR YOU

Brand: Khairkhwah
Client: FCDO
Agency: M&C Saatchi World Services Pakistan Pvt Limited
Language: English

2023 GOLD

Doors - Polio Eradication Campaign

A rigid community of Pashtuns who put their children's life at risk by rejecting polio vaccines based on false information are converted into a community of acceptors as each myth is dispelled in a creative communication to target the misperceptions that they had about the disease and the vaccine by combining their culture & language to create an impact.

Brand: Polio - Doors
Client: Private Donor
Agency: Ogilvy Pakistan
Language: English

FINALISTS

Foundation Lachezar Tsotsorkov Together against colon cancer

9/11 Day State of Unitedness

Change the Ref Shock Market