Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2021 GOLD

Signal for Help

Before the pandemic if you were at risk of abuse there was no simple, covert way to ask for help. Today there is a globally recognized gesture – Signal for Help. Invented at the height of the pandemic, during a surge in gender-based violence the Signal became a tool that women could and were proven to be using. Inspiring activism and action on a global scale Signal for Help was adopted by 200+ organizations, across 40+ countries in 19 languages continuing to have a positive impact beyond the pandemic.

Brand: Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Agency: TBWAJuniper Park
Language: English

2021 GOLD

Back to School

Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

2021 BRONZE

SickKids VS: One Million Strong

VS was introduced to help SickKids raise $1.3BN in 6 years - the largest healthcare fundraising initiative in Canadian history. Yet 4 years of incredible success created a challenge - our prospective donor pool was diminishing, and the pandemic created a difficult fundraising environment. This case demonstrates how we leveraged a rare milestone (reaching 1m donors) and a cognitive bias to rally new donors to make history. We surpassed projections, achieving our highest ever first day result, and a +15% YOY increase in monthly donors, representing $8.6M in LTV.

Brand: SickKids Foundation
Client: SickKids Foundation
Agency: Cossette
Language: English

FINALISTS

Foundation Lachezar Tsotsorkov Together against colon cancer

9/11 Day State of Unitedness

Change the Ref Shock Market