Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2023 BRONZE

Teenage Dream

As tumultuous news pushed youth gun violence to the sidelines, Sandy Hook Promise knew they needed to evoke deep emotions to break through. We juxtaposed a pop-cultural embodiment of our collective youthful ideal – Katy Perry’s #1 hit “Teenage Dream” – with the real-life experiences of school shooting survivors, exposing the huge gap between our idealization of high school and the reality students face today. With no paid media, we gained broad exposure, broke through, shifted opinions, and drove action across the cultural spectrum.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

2023 GLOBAL GRAND CONTENDER

Unseen Emergencies

People equate the need for blood with national emergencies, natural disasters, mass shootings or other cataclysmic events. But NZ Blood face the equivalent need of these events every day - we just don’t see them. "Unseen Emergencies" woke New Zealanders up to the fact that any person, any time, in any place, could be faced with a life-threatening situation that required blood – and they happen every hour, every day. This is the story of how reframing daily events as unseen emergencies created the largest donor jump in 5 years.

Brand: New Zealand Blood Service
Client: New Zealand Blood Service
Agency: YoungShand
Language: English

2022 GOLD

Pabbo Badmash

Unlike past communications that were majorly in Urdu and featured Pakistani celebrities, we, for the very first time created an animated video with Pabbo Badmash (a fictional character aka superhero by Studio Rokhan) and cleared all the misperceptions around the existence of Polio and around Polio drops in a much light-hearted and an emotional way. Through the storyline we also created a positive image of the polio workers and created awareness around getting children vaccinated against polio till the age of 5. The animated video was received well by everyone.¦<p>Unlike past communications that were majorly in Urdu and featured Pakistani celebrities, we, for the very first time created an animated video with Pabbo Badmash (a fictional character aka superhero by Studio Rokhan) and cleared all the misperceptions around the existence of Polio and around the Polio drops in a much light-hearted and an emotional way.<br><br>Through the storyline we also created a positive image of the polio workers and created awareness around getting children vaccinated against polio till the age of 5.<br><br>The animated video was received well by everyone.

Brand: Pabbo Badmash
Client: Pakistan Polio Eradication Programme
Agency: ogilvy (pakistan)
Language: English

FINALISTS

Foundation Lachezar Tsotsorkov Together against colon cancer

9/11 Day State of Unitedness

Change the Ref Shock Market