SUMMARY
Unlike past communications that were majorly in Urdu and featured Pakistani celebrities, we, for the very first time created an animated video with Pabbo Badmash (a fictional character aka superhero by Studio Rokhan) and cleared all the misperceptions around the existence of Polio and around Polio drops in a much light-hearted and an emotional way. Through the storyline we also created a positive image of the polio workers and created awareness around getting children vaccinated against polio till the age of 5. The animated video was received well by everyone.¦<p>Unlike past communications that were majorly in Urdu and featured Pakistani celebrities, we, for the very first time created an animated video with Pabbo Badmash (a fictional character aka superhero by Studio Rokhan) and cleared all the misperceptions around the existence of Polio and around the Polio drops in a much light-hearted and an emotional way.<br><br>Through the storyline we also created a positive image of the polio workers and created awareness around getting children vaccinated against polio till the age of 5.<br><br>The animated video was received well by everyone.
