Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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2018 SILVER
ARCAH l NÓS
Em São Paulo existem 25 mil pessoas em situação de rua, invisíveis para a grande mídia. Como podemos colocar um holofote nessa causa? Simples, pegando carona na atenção de quem tem de sobra e transformando um assunto sério em fofoca. Juntamos celebridades e pessoas em situação de rua, tiramos suas roupas e divulgamos a campanha como uma grande matéria sensacionalista. Assim, conseguimos levar nossa campanha para veículos de massa e atingimos o Brasil inteiro.
Brand:
ARCAH
Client:
ARCAH
Agency:
One Digital
Language:
Portuguese
2018 BRONZE
Closer than you think
Child Focus is the Belgian center for missing and sexually exploited children. The organization spreads information about missing children by publishing their pictures and descriptions. As witnesses are vital in finding these children, it is key to reach and engage with as many people as possible, as quickly as possible.
Over the years, Child Focus’ key communication strategy has transitioned from paper posters to a combination of offline and online channels. Online platforms allow for Child Focus’ missing child posters to rapidly reach a broader and more diverse audience. Since there is virtually no advertising or media budget present to invest in digital media, over the years, public involvement proved to be crucial to ensuring the missing child posters were shared online.
Brand:
Childfocus
Client:
Child Focus
Agency:
Wunderman Antwerp
Language:
English
2017 GRAND
Scratch For A Reason
Kampanja 'Počeši s razlogom' je pokrenuta u suradnji s Referentnim centrom ministarstva zdravlja za liječenje tumora testisa kako bi se povećala svijest o prevenciji raka testisa. Najveći izazov kampanje je bio kako muškarce, koji su izuzetno nemarni po pitanju zdravlja, potaknuti na samopregled testisa kako bi na vrijeme otkrili ovu zloćudnu bolest koja se, ukoliko se otkrije na vrijeme, izuzetno uspješno liječi. Ovoj ozbiljnoj temi smo pristupili s dozom humora, a kampanju su podržale brojne javne osobe, institucije i mediji te su rezultati premašili sva očekivanja.
Brand:
Ozujsko beer
Client:
Zagrebacka pivovara
Agency:
BBDO Zagreb
Language:
Croatian
FINALISTS
9/11 Day
State of Unitedness
Change the Ref
Shock Market
Seattle’s Union Gospel Mission
Catalyst of Choice
