CLIENT
Foundation Lachezar Tsotsorkov
Elena Djambazova
Program Director Healthcare
Foundation Lachezar Tsotsorkov
AGENCY
MSL Sofia, part of Publicis Groupe Bulgaria *Lead Agency
Iva Grigorova
Director PR Business
MSL Sofia, part of Publicis Groupe Bulgaria
Red Lion, part of Publicis Groupe Bulgaria *Lead Agency
Georgi Pergelov
Managing Director
Red Lion, part of Publicis Groupe Bulgaria
Zenithn, part of Publicis Groupe Bulgaria
Alexander Birtsoev
Managing Director
Zenith, part of Publicis Groupe Bulgaria
Digitas, part of Publicis Groupe Bulgaria
Alexander Georgiev
Digital Transformation Director
Digitas, part of Publicis Groupe Bulgaria
SUMMARY
Colon cancer is the second most common cause of death from malignancy in Bulgaria. The lack of mass screening programs makes people unaware and afraid of prevention. Together with “Lachezar Tsotzorkov” Foundation, we launched the first ever free screening program in Sofia - "Together Against Colorectal Cancer". We successfully engaged the audience with information in media and social networks. We generated tests. We have raised the interest of more people across the country.
