Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.

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2017 GOLD

Like my addiction

Brand: Addict'aide
Client: Fonds Actions Addictions
Agency: BETC
Language: French

2017 GOLD

War on Cancer

Advertising agencies often treat NGOs briefs as a "creative" battlefield. However, the communication should not only be spectacular, but also effective and so the challenge should be treated like any other campaign. Working on Alivia, we have discovered the potential for "ethical" growth - and by adding spectacular creation and thoughtful media strategy, we have received one of the most effective “1% campaigns” of recent years (almost doubled the 1% tax increase and sixfold increase in additional payments). This is how we won the attention in "war on cancer".

Brand: Alivia
Client: Alivia
Agency: Saatchi & Saatchi IS
Language: Polish