Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.

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2017 BRONZE

Find People Missing Social Awareness Campaign

As a topic finding people missed in armed conflict in Eastern Ukraine is emotionally demanding and much ignored by local media. With no funds budgeted for TV or radio broadcasts, we faced a task of encouraging people whose relatives or loved ones missed in action to call the hotline launched by the International Committee of the Red Cross to get proper help. The campaign resulted in many target calls to the hotline received, new cases to search for the MIAs opened and valuable information on the existing cases obtained. We produced video and audio spots all of which were granted status of socially-oriented advertising and aired free of charge by national and regional TV and radio channels.

Brand: International Committee of the Red Cross
Client: International Committee of the Red Cross
Agency: PlusOne DA
Language: English, Ukrainian