Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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2017 SILVER
Lenço Solidário
The solidarity handkerchief marked Abrace's 30 years when he gathered former patients to transmit good vibrations to children undergoing chemotherapy. Through thematic handkerchiefs, written with the experiences of the former patients during the healing process, children were motivated to believe that the same would happen to them. A simple and exciting way of passing on solidarity and positivity.
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O lenço solidário marcou os 30 anos da Abrace quando reuniu ex-pacientes para transmitirem boas vibrações para crianças em processo de quimioterapia. Por meio de lenços temáticos, escritos com as experiências dos ex-pacientes durante o pro-cesso de cura, crianças foram motivadas a acreditarem que o mesmo aconteceria com elas. Uma maneira simples e emocio-nante de passar adiante solidariedade e positividade.
Brand:
Abrace
Client:
Abrace
Agency:
Fields 360
Language:
Portuguese
2017 SILVER
2017 SILVER
Let it be the chocolate!
Kiev, one of the greenest cities in Europe, has become a giant dog toilet. And it’s not a surprise: less than 1% of dog owners, walking with their pets in public places, clean the excrements after them. But at the same time 78% of Ukrainians consider themselves as Europeans. And cleaning dog feces is not just an aesthetic problem. In the poop, there are dangerous bacteria for human. Therefore, this situation affects negatively on the living conditions of us all. PO “Tse Nash Kyiv” tried to solve this problem, borrowing the European experience. But there were no changes in situation…
Brand:
Public Organization "Tse Nash Kyiv"
Client:
Public Organization "Tse Nash Kyiv"
Agency:
TWIGA Idea
Language:
English, Ukrainian