Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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PROGRAM
2016 BRONZE
2009 GOLD
Worth Keeping
The Detroit Zoo faced an incredible challenge: to secure new funding or close. The only solution was to seek approval of a new property tax from residents in three separate, somewhat adversarial counties. The insight: the shared belief, cross-county, that the zoo and saving the zoo are all about children. Despite a serious slowdown in the area's economy, this campaign not only convinced residents to vote yes in favor of a 10-year tax, but in all three counties, voters approved the tax with larger margins than anyone imagined.
Brand:
The Detroit Zoo
Client:
The Detroit Zoological Society
Agency:
Doner
Language:
English
FINALISTS
Foundation Lachezar Tsotsorkov
Together against colon cancer
9/11 Day
State of Unitedness
Change the Ref
Shock Market
