Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.

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PROGRAM

1999 BRONZE

Would've

Convince women over the age of 50 to get a mammogram by speaking to their daughters. Urge these caring daughters to talk to their mothers about getting a breast examination. Create special Mother's Day greeting cards as a way to open a dialogue between mother and daughter. Utilize a celebrity whose mother has contracted breast cancer to relate to daughters in an emotional way and to garner free media support.

Brand: American Cancer Society
Client: American Cancer Society, Illinois Division
Agency: DDB Needham Chicago
Language: English

1998 GOLD

Heroin

The objective of the Partnership's Heroin Campaign is to increase young people's perception of heroin as a dangerously addictive drug. The campaign is targeted to young people who may be attracted to the "glamorization" of heroin in music, movies, and fashion. The campaign has succeeded in increasing teens' perception of heroin as a dangerously addictive drug.

Brand: Partnership for a Drug- Free America
Client: Partnership for a Drug-Free America
Agency: JWT New York
Language: English

1998 SILVER

Campaign to Fight Problem Gambling

Two Indian gaming casinos, coupled with an already rising level of legalized gambling in Connecticut, prompted state officials to take a hard look at the issue of problem gambling. With a goal of increasing calls to the 1-800 compulsive gambler's hot line, we launched a public service campaign with a surprising twist to jolt gamblers and their families into recognizing and acting on the signs and consequences of problem gambling.

Brand: CT Department of Mental Health And Addiction
Client: CT Dept. of Mental Health & Addiction Services
Agency: Mintz & Hoke Communications Group
Language: English