Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

1995 GOLD

1994 EDLP/Come Home for Free Campaign

The "EDLP (Every Day Low Price)/Come Home for Free" campaign's objectives were to drive sales through developing travel of new customers as well as increasing incremental travel of current customer base. The impact of this advertising campaign was indicated by an overall increase of sales in the Hispanic only advertised markets vs. YAG (year ago) revenue and an overall dramatic increase in responsiveness to the Hispanic 1-800 number.

Brand: Greyhound
Client: Greyhound Lines, Inc.
Agency: Ornelas & Associates
Language: English

1995 GOLD

Pepsi Ultimate Challenge

The "Ultimate Challenge" campaign achieved and exceeded all business objectives established for the brand, including helping to re-establish Pepsi as the #1 market share brand among soft drinks. The "Ultimate Challenge" campaign positioned Pepsi as the superior choice versus all other soft drinks, including Coke and an onslaught of new private label beverages.

Brand: Pepsi
Client: PepsiCo
Agency: BBDO
Language: English

1995 SILVER

Dinosauria

The Detroit Zoo came W.B. Doner & Company in 1992 to discuss a possible solution to The Zoo's current low attendance situation. Furthermore, The Zoo projected attendance to drop even further, due to the economy. The 1993 Dinosauria exhibit exceeded all projected results for The Detroit Zoo with regard to gate attendance, earned revenue, net profit, memberships, and corporate donations. Specifically, gate attendance rose from nearly 800,000 in 1992 to 1.2 million in 1993, earned revenue (general admission, concessions, parking) produced an additional $1 million, net profit from Dinosauria admissions was $571,000, memberships rose to an all time high bringing in an additional $300,00, and corporate donations are projected to exceed $2 million. The money earned during Dinosauria will go to repairing existing exhibits and bringing new exhibits to The Detroit Zoo.

Brand: The Detroit Zoo
Client: The Detroit Zoo
Agency: W. B. Doner & Company
Language: English

FINALISTS

9/11 Day State of Unitedness

Change the Ref Shock Market

Seattle’s Union Gospel Mission Catalyst of Choice