Non-Profit / Pro-Bono / Public Service

Do Diet Dew

In 1994, within a highly competitive environment, Diet Mountain Dew's "Do Diet Dew" campaign drove a dramatic increase in trademark volume at a growth rate which not only surpassed the brand's prior year gains, but was three times that of CSD category, and over five times that of the entire flavor segment. Diet Mountain Dew's "Do Diet Dew" campaign evolved the trademark's historical key selling proposition of "the ultimate, indulgent, thirst-quenching soft drink," achieving or surpassing all business objectives despite an aggressively competitive environment.

Brand: Diet Mountain Dew
Client: PepsiCo
Agency: BBDO
Language: English

Inner-City Anti-Drug Campaign

Brand: Partnership for a Drug-Free America
Client: Partnership for a Drug-Free America
Agency: Goodby Berlin & Silverstein
Language: English

Comfort Class

Brand: Trans World Airlines
Client: Trans World Airlines
Agency: Backer Spielvogel Bates, Inc.
Language: English