Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.

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1996 BRONZE

If PBS Doesn't Do It, Who Will?

To combat a rapidly changing and aggressive competitive climate, PBS created a pool of commercials to enhance national image. The campaign demonstrates the unique value PBS offers by positioning itself as the premiere source of quality, informational entertainment and enriching programming in a non-commercial environment. The advertising differentiates PBS and communicated a clear and focused brand identity in order to more effectively compete for consumers' attention and legitimize the call for continued support. Finally, the national campaign was developed to be more adaptable for local use-supporting an integrated marketing effort across all communications.

Brand: PBS
Client: Public Broadcasting Service
Agency: Hal Riney & Partners
Language: English

1995 GOLD

1994 EDLP/Come Home for Free Campaign

The "EDLP (Every Day Low Price)/Come Home for Free" campaign's objectives were to drive sales through developing travel of new customers as well as increasing incremental travel of current customer base. The impact of this advertising campaign was indicated by an overall increase of sales in the Hispanic only advertised markets vs. YAG (year ago) revenue and an overall dramatic increase in responsiveness to the Hispanic 1-800 number.

Brand: Greyhound
Client: Greyhound Lines, Inc.
Agency: Ornelas & Associates
Language: English

1995 GOLD

Pepsi Ultimate Challenge

The "Ultimate Challenge" campaign achieved and exceeded all business objectives established for the brand, including helping to re-establish Pepsi as the #1 market share brand among soft drinks. The "Ultimate Challenge" campaign positioned Pepsi as the superior choice versus all other soft drinks, including Coke and an onslaught of new private label beverages.

Brand: Pepsi
Client: PepsiCo
Agency: BBDO
Language: English