Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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PROGRAM
1998 BRONZE
For the Good of the Game
The "For the Good of the Game" campaign over-delivered upon the established objectives: sparking interest in the USGA and its programs, driving membership, and increasing attendance at USGA events.
Brand:
United States Golf Association
Client:
United States Golf Association
Agency:
BBDO
Language:
English
1997 GOLD
Inhalants
The objective of the Partnership's Inhalants is to reduce the abuse of inhalants among pre-teens and teens by increasing their perception of risk of inhalants. The campaign is targeted at pre-teens and teens between the ages of 9 and 15 who are far too often aware of the benefits of inhalants and unaware of its dangers. The campaign has succeeded in the increasing risk perceptions among pre-teens and teens and reducing inhalants abuse among teens.
Brand:
Partnership for a Drug-Free America
Client:
Partnership for a Drug-Free America
Agency:
Fitzgerald+CO
Language:
English
1997 SILVER
La Boheme
Our goals for the campaign were threefold. First, to generate ticket sales among first-time opera goers. Second to attract a new and younger audience to the world of opera. And lastly, to encourage musical theatre lovers to make the transition over to opera.
Brand:
San Francisco Opera
Client:
San Francisco Opera
Agency:
Citron Haligman Bedecarre
Language:
English
FINALISTS
Foundation Lachezar Tsotsorkov
Together against colon cancer
9/11 Day
State of Unitedness
Change the Ref
Shock Market
