Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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PROGRAM
1997 GOLD
Inhalants
The objective of the Partnership's Inhalants is to reduce the abuse of inhalants among pre-teens and teens by increasing their perception of risk of inhalants. The campaign is targeted at pre-teens and teens between the ages of 9 and 15 who are far too often aware of the benefits of inhalants and unaware of its dangers. The campaign has succeeded in the increasing risk perceptions among pre-teens and teens and reducing inhalants abuse among teens.
Brand:
Partnership for a Drug-Free America
Client:
Partnership for a Drug-Free America
Agency:
Fitzgerald+CO
Language:
English
1997 SILVER
La Boheme
Our goals for the campaign were threefold. First, to generate ticket sales among first-time opera goers. Second to attract a new and younger audience to the world of opera. And lastly, to encourage musical theatre lovers to make the transition over to opera.
Brand:
San Francisco Opera
Client:
San Francisco Opera
Agency:
Citron Haligman Bedecarre
Language:
English
1997 BRONZE
Today's The Day
The "Today's The Day" campaign was developed to entice our core target to visit the Bronx Zoo was always changing the advertising was able to reinforce what the regular visitor relished and at the same time begin work on shifting a key barrier keeping our lapsed visitors from visiting regularly. The campaign was not only successful in increasing advertising awareness/influence measures, but more importantly, played a major role in dramatically increasing the Bronx Zpoo's attendance figures.
Brand:
Wildlife Conservation Society
Client:
Wildlife Conservation Society
Agency:
Young & Rubicam New York
Language:
English
FINALISTS
9/11 Day
State of Unitedness
Change the Ref
Shock Market
Seattle’s Union Gospel Mission
Catalyst of Choice
