Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
FILTER BY:
PROGRAM
1998 GOLD
Heroin
The objective of the Partnership's Heroin Campaign is to increase young people's perception of heroin as a dangerously addictive drug. The campaign is targeted to young people who may be attracted to the "glamorization" of heroin in music, movies, and fashion. The campaign has succeeded in increasing teens' perception of heroin as a dangerously addictive drug.
Brand:
Partnership for a Drug- Free America
Client:
Partnership for a Drug-Free America
Agency:
JWT New York
Language:
English
1998 SILVER
Campaign to Fight Problem Gambling
Two Indian gaming casinos, coupled with an already rising level of legalized gambling in Connecticut, prompted state officials to take a hard look at the issue of problem gambling. With a goal of increasing calls to the 1-800 compulsive gambler's hot line, we launched a public service campaign with a surprising twist to jolt gamblers and their families into recognizing and acting on the signs and consequences of problem gambling.
Brand:
CT Department of Mental Health And Addiction
Client:
CT Dept. of Mental Health & Addiction Services
Agency:
Mintz & Hoke Communications Group
Language:
English
1998 BRONZE
For the Good of the Game
The "For the Good of the Game" campaign over-delivered upon the established objectives: sparking interest in the USGA and its programs, driving membership, and increasing attendance at USGA events.
Brand:
United States Golf Association
Client:
United States Golf Association
Agency:
BBDO
Language:
English
FINALISTS
9/11 Day
State of Unitedness
Change the Ref
Shock Market
Seattle’s Union Gospel Mission
Catalyst of Choice
