Non-Profit / Pro-Bono / Public Service
Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications.
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PROGRAM
2001 SILVER
Have Fun With History
The challenge was to get kids excited about the Library of Congress' new website & its American history content. Talk about your uphill battles! Kids don't expect history to be fun, and you can't convince them that history is fun in thirty seconds. So instead of trying to make history fun, the campaign makes fun of history using the stupid humor kids love. And the fabulous results speak for themselves!
Brand:
americaslibrary.gov
Client:
Ad Council
Agency:
DDB Chicago
Language:
English
2001 BRONZE
Rules for Creating Advertising
In 2000, The Advertising Women of New York sought to reinvent their keynote event, The Good, Bad, Ugly Awards Show. Historically, an insider 'watchdog' event frowning on advertising that 'showed skin' and disparaged women, The Good, Bad, Ugly Awards needed help communicating the transformation into a legitimate awards show grounded in creative credibility.
Brand:
Advertising Women of New York
Client:
Advertising Women of New York
Agency:
Fallon New York
Language:
English
2000 SILVER
Unsuspecting Victims
"Unsuspecting Victims" has achieved the goal of increasing safety belt usage among hard to reach, often resistant, part-time safety belt users. It has achieved this goal by fundamentally undermining the faulty belief system that allows part-time users to believe they know when they to use a safety belt and when they don't. Part-time users, after exposure to this campaign, feel there is no "safe time" to be unbuckled.
Brand:
Safety Belts
Client:
US Department of Transportation/AD Council
Agency:
Leo Burnett USA
Language:
English
FINALISTS
Foundation Lachezar Tsotsorkov
Together against colon cancer
9/11 Day
State of Unitedness
Change the Ref
Shock Market
