Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2001 BRONZE

Rules for Creating Advertising

In 2000, The Advertising Women of New York sought to reinvent their keynote event, The Good, Bad, Ugly Awards Show. Historically, an insider 'watchdog' event frowning on advertising that 'showed skin' and disparaged women, The Good, Bad, Ugly Awards needed help communicating the transformation into a legitimate awards show grounded in creative credibility.

Brand: Advertising Women of New York
Client: Advertising Women of New York
Agency: Fallon New York
Language: English

2000 SILVER

Unsuspecting Victims

"Unsuspecting Victims" has achieved the goal of increasing safety belt usage among hard to reach, often resistant, part-time safety belt users. It has achieved this goal by fundamentally undermining the faulty belief system that allows part-time users to believe they know when they to use a safety belt and when they don't. Part-time users, after exposure to this campaign, feel there is no "safe time" to be unbuckled.

Brand: Safety Belts
Client: US Department of Transportation/AD Council
Agency: Leo Burnett USA
Language: English

2000 SILVER

Five Years

Project Exile is a gun-control program initiated in Richmond, Virginia, to help the number of gun-related homicides and crimes. The program allowed criminals caught with an illegal gun to be prosecuted under tough federal laws which exile them to prisons in other states and carry a mandatory sentence. In order for the program to succeed, criminals and potential criminals needed to be made aware that these tougher federal laws would be enforced. A complete ad campaign was developed and targeted to this audience as a deterrent message. In the last 18 months, the homicide rate in Richmond, Virginia, has dropped 57%.

Brand: Project Exile
Client: Project Exile Citizen Support Foundation
Agency: The Martin Agency
Language: English

FINALISTS

9/11 Day State of Unitedness

Change the Ref Shock Market

Seattle’s Union Gospel Mission Catalyst of Choice