Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2003 BRONZE

This Is The American Cancer Society

The "This Is" campaign effectively created awareness and increased use of the American Cancer Society's services for cancer patients, exceeding all of the campaign goals, despite formidable market conditions. The campaign overcame the challenges of marketing a nonprofit organization in a post-9/11 marketplace by striking an emotional chord that was relevant and inspiring to people touched by cancer. This advertising was successful in transforming consumer perceptions about the Society, and most importantly, generating an unprecedented response in just eight weeks on air.

Brand: American Cancer Society
Client: American Cancer Society
Agency: T.G. Madison
Language: English

2002 SILVER

Y/N Ballots

In less than four months, and with a highly limited budget, the challenge was to create a campaign that motivated potential youth voters 18-25 to register to vote. The overall objective: register at least 250,000 new youth voters during election year 2000. By creating a fully-integrated campaign that fronted young people with strong symbolic images representing the issues at stake, the agency helped client Rock the Vote register more than 565,000 new youth voters in election year 2000 ñ 168,000 from online efforts alone.

Brand: Rock the Vote
Client: Rock the Vote
Agency: Collaborate Communications
Language: English

2002 SILVER

Member Drive and Fund-raising Campaign

One of the largest, though least familiar, conservation organizations in the country, the nature Conservancy was embarking on a very ambitious mew conservation strategy requiring a substantial increase in donations. The communications program needed to generate awareness and instill a predisposition to support the Conservancy. Communications also needed to allay consumer concerns about the category overall as extremist and confrontational ---- characteristics that in no way describe the Conservancy.

Brand: The Nature Conservancy
Client: The Nature Conservancy
Agency: Eisner Communications
Language: English

FINALISTS

Foundation Lachezar Tsotsorkov Together against colon cancer

9/11 Day State of Unitedness

Change the Ref Shock Market