Non-Profit / Pro-Bono / Public Service

Communications of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group communications. 

2002 SILVER

Y/N Ballots

In less than four months, and with a highly limited budget, the challenge was to create a campaign that motivated potential youth voters 18-25 to register to vote. The overall objective: register at least 250,000 new youth voters during election year 2000. By creating a fully-integrated campaign that fronted young people with strong symbolic images representing the issues at stake, the agency helped client Rock the Vote register more than 565,000 new youth voters in election year 2000 ñ 168,000 from online efforts alone.

Brand: Rock the Vote
Client: Rock the Vote
Agency: Collaborate Communications
Language: English

2002 SILVER

Member Drive and Fund-raising Campaign

One of the largest, though least familiar, conservation organizations in the country, the nature Conservancy was embarking on a very ambitious mew conservation strategy requiring a substantial increase in donations. The communications program needed to generate awareness and instill a predisposition to support the Conservancy. Communications also needed to allay consumer concerns about the category overall as extremist and confrontational ---- characteristics that in no way describe the Conservancy.

Brand: The Nature Conservancy
Client: The Nature Conservancy
Agency: Eisner Communications
Language: English

2002 BRONZE

Vote 2000

In the 1996 election, less than 33 percent of 18- to 24-year olds went to the polls nationwide. To get out the vote our strategy was to fly under the radar with a message they couldn't write off as standard advertising over-promise. We showed them that they DO have opinions and they used them every day. On a shoestring budget, we achieved a double-digit increase in voter turnout in 2000 over 1996.

Brand: League of Women Voters of Minneapolis
Client: League of Women Voters of Minneapolis
Agency: Colle+McVoy
Language: English

FINALISTS

9/11 Day State of Unitedness

Change the Ref Shock Market

Seattle’s Union Gospel Mission Catalyst of Choice