Internet & Telecom

Mobile Internet quality

Brand: Beeline
Client: VimpelCom
Agency: Contrapunto
Language: English

#IBMFoodTruck

To demonstrate the potential of Watson and enlist skeptical developers and start-ups, we showed off a creative computer. Using the cloud, we put IBMs Watson in a Food Truck and parked it at SXSWi in Austin. Menu suggestions solicited via twitter (e.g. #Burrito) were reinvented by Watson into deliciously deranged recipes (e.g. Austrian Chocolate Burrito). We drove 100MM+ impressions, and thousands of applications by developers to see what they could build with Watsons help. It was a branded content campaign where the content was food.

Brand: IBM Watson
Client: IBM
Agency: Ogilvy & Mather
Language: English

The Truck Whisperer

The GPS Fleet Tracking Solutions category speaks a language of tech-jargon and complexity, which naturally resonates exclusively with big businesses. However, Fleetmatics recognized that fleet ownership among small businesses was growing. So how do you convey the benefits of a complex technology to a no-nonsense audience thats turned-off by tech-speak? Introduce the Truck Whisperer. He, like Fleetmatics, listens to your fleet to learn everything they know and speaks to the benefits of fleet tracking in a way small business can relate to. As a result, sales of Fleetmatics increased 40%.

Brand: Fleetmatics
Client: Fleetmatics Group PLC
Agency: FCB Chicago
Language: English