Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2008 BRONZE

Chad & The Sales Guys

With merely 5% market share, 3% share of voice, and key competitors spending $500 million - $1.9 billion annually on advertising, Alltel faced a daunting challenge: Increase subscribers by 8% in its high-penetration, slowing-growth category. Through a gutsy campaign featuring "Chad and The Sales Guys," Alltel built strong demand for two category-changing services: My Circle and Anytime Plan Changes. In doing so, Alltel enhanced its brand image, exceeded its growth goal by 61% and achieved the category's lowest customer acquisition cost (more than twice as efficient as AT&T or Verizon).

Brand: Alltel Wireless
Client: Alltel Wireless
Agency: Campbell-Ewald
Language: English

2008 BRONZE

Your Family History Awaits.

To directly address the challenges facing Ancestry.com we needed to create a campaign that would not only broaden awareness but that would also motivate those with unacknowledged interest to take action. The objectives of the campaign were to to increase unaided awareness by 20% over the pre-advertising figure (conducted in March 2007) and to increase site traffic by 7% over total forecasted volume without an offline campaign.

Brand: ancestry.com
Client: ancestry.com
Agency: Mullen
Language: English

2007 GOLD

How GoPhone Changed The

In the powder keg of Parent/Teen relations, cell phones have become a modern day flashpoint. This paper shows how Cingular GoPhone sales exploded after it was positioned as the way to defuse Parent/Teen tension.

Brand: CINGULAR GOPHONE
Client: Cingular Wireless
Agency: BBDO
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

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