Fleetmatics Group PLC

Kathleen Finato, Chief Marketing Officer

FCB Chicago *Lead Agency

Todd Tilford, CCO - EVP
Teddy Brown, Group Creative Director - EVP
Alan Gross, Group Planning Director - SVP
Karyn Kerner, Group Management Director - SVP
Sarah Lopez, Assistant Acct. Executive
Rui Wang, Analytics Director - VP
Alison Hammer, Associate Creative Director (Copy)
Mike Wegener, Associate Creative Director (Art)

ID Media

The GPS Fleet Tracking Solutions category speaks a language of tech-jargon and complexity, which naturally resonates exclusively with big businesses. However, Fleetmatics recognized that fleet ownership among small businesses was growing. So how do you convey the benefits of a complex technology to a no-nonsense audience thats turned-off by tech-speak? Introduce the Truck Whisperer. He, like Fleetmatics, listens to your fleet to learn everything they know and speaks to the benefits of fleet tracking in a way small business can relate to. As a result, sales of Fleetmatics increased 40%.